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SCHEDULE
FRIDAY, NOV 17
Lunch Time Live DJ Performance
Student DJ Justin Kang will perform a set on the history of K-Pop at the 160 Lobby.
12:00 PM - 1:00 PM
160 Mass. Ave. Lobby
K-Pop Random Dance
12:00 PM - 1:00 PM
7 Haviland St. Yard
Berklee Asian Culture & Performance Club/Emerson College K-Pop Dance Club
Zach Ni, Xuyin (Melody) Dong, Zhiyan (Nicole) Jin, Weiyi (Only) Chen, Ruiling (Linda) Tang, Jennifer Shing, Yining (Vicky) Jiang, Rylan Bradley, Punchhi Pandit, Triniti Fong
K-Pop Music Industry Career Consultation
12:00 PM - 2:00 PM
Career Center Conference Rooms
(San Francisco
& Valencia Room)
The main guests, Nuel Always Cho and Andrew Choi, will meet with students individually to discuss career development. Sign-up is required.
Understanding the Global Music Industry Through Korean Culture
The Main Speaker: Nuel Always Cho
Moderator: Dr. Ray Seol, Jinny Kweon
Panel: Andrew Choi
The Main Guest Seminar
3:00 PM - 5:00 PM
921 Boylston St.
The Loft
Nuel Always Cho
Chief Creative Officer of MuzLive
Nuel Always Cho, a distinguished music industry executive and consultant, has held pivotal roles at Sony, Universal, and Warner Music Groups, playing a significant part in the connection and growth of the Music Business and YouTube. Born in Tampa Bay, Florida, and raised in Seoul, South Korea, he attended Seoul Foreign School. Nuel began his journey in America in 2001, earning his degree from New York University. He then embarked on his music industry career as an intern for the renowned Hip-Hop duo Gang Starr. Merging a tradition of artistic brilliance with extraordinary business insight, Nuel continually transforms the music landscape through his visionary leadership. He currently serves as the Chief Creative Officer of MuzLive, a company that revolutionizes music albums, fusing physical product & digital technology. He will offer his perspectives on the changes in the global music industry, especially regarding K-Pop, and will also be available for career consultations with students.
Andrew Choi
Singer-Songwriter, Topliner
Andrew Choi, a Korean-American singer-songwriter, ranks among the most coveted pop/R&B topliners in the K-pop and J-pop arenas. Launching his songwriting career in Korea in 2011, he quickly garnered attention from numerous A&R executives at Asian labels, thanks to his exceptional toplining skills. He has collaborated with an array of superstar artists, including EXO, 2PM, TVXQ, Exile, and many others. Further establishing his multifaceted talent, Andrew secured a spot in the top three on the major TV audition show "K-Pop Star 2" in 2012, solidifying his reputation not just as a songwriter, but as an artist in his own right. Andrew will share his insights into the toplining process and the production secrets of K-Pop that he has learned over the course of his career.
Michael McCall
Assistant Professor at Berklee, Producer
Michael McCall is a Producer/Songwriter from Boston, Massachusetts. He is one-half of the Grammy-nominated and Billboard-charting songwriting & production duo Boston & Pat. Michael is signed to Warner Chappell and co-published by the Grammy-nominated, multi-platinum production duo Rice n Peas (known for "Exo-Love Shot" and "Fine-Taeyon"). His production credits span over 80+ major label releases, including artists like Lil Tjay, Bazzi, Quinn XCII, Jay Sean, Kiana Ledé, Lucky Daye, Yung Gravy, Queen Naija, Tinashe, and Lennon Stella. Additional credits include Wale, Ty Dolla $ign, Offset, 6lack, BIA, and 24k Goldn. After signing with Rice n' Peas, who have achieved remarkable success in the K-pop world with a string of hits, Michael embarked on a songwriting trip to Seoul, South Korea, hosted by SM and MZMC. There, he produced and wrote songs that eventually earned him his first K-Pop credits, including CIX's "Bystander" and "Maybe I." His recent K-Pop cuts include MINHO (from SHINee) with "Choice" and an English record with NCT 127. Currently, he is working in the studio with Mike Woods and Lay Zhang in Los Angeles.
Foreign Lands
(From left: 2LANES, Gonhills, JAWNZ, Suah)
Hip Hop Crew
"Foreign Lands" is a New York-based crew of Korean American artists hailing from Queens, Nashville, and Boston. They first showcased their talent in New York last July, and have since performed in Boston, MIT, and South Korea this year. Their mission is to elevate and celebrate Asian creatives on the East Coast, sharing their art with the surrounding communities.
SATURDAY, NOV 18
10:00 AM - 12:00 PM
Career Center
Conference Rooms
(San Francisco &
Valencia Room)
K-Pop Music Industry Career Consultation
The main guests, Nuel Always Cho and Andrew Choi, will meet with students individually to discuss career development. Sign-up is required.
10:00 AM - 11:20 AM
921 Boylston St.
Career Center Classroom
K-Pop Deconstructed: A Production & Songwriting Masterclass
Assistant Professor of Songwriting Michael McCall will conduct a K-Pop production & songwriting workshop, during which he will share works and significant insights gleaned from his extensive experience in the K-Pop industry. He will break down the process of going from the initial brief, to demo, to official K-pop release. Breakdowns will include "Fine" by Taeyeon, "Maybe I" & "Bystander" by CIX, "Choice" by MINHO (from SHINee), and other demos for groups such as Red Velvet & Nct 127.
10:00 AM - 11:20 AM
921 Boylston St.
ROOM 410
What Do We Learn From K-Pop?
Assistant Professor of Pro Music, Dr. Ray Seol, will lead a workshop exploring the sociocultural impact of K-Pop's rise, based on his research into how idol trainees perceive the competencies that shape their future.
10:20 AM - 11:20 AM
Room 202
1108 Boylston St.
Let's Learn K-Pop Dance
Student Dance Instructors will teach you K-Pop dance moves.
Dasom Chung
11:30 AM - 12:20 PM
The Red Room
939 Boylston St.
Local K-Pop Musician/Student Collaboration
Students and Hip Hop Crew Foreign Lands will collaborate!
Foreign Lands:
From Nashville, TN
Rapper, UI / UX designer, Fashion Model
SUAH
From Queens, NY
Rapper, Lyricist, Songwriter
From New York
R&B Singer, Producer, Graphic designer
From Seoul, South Korea
Rapper, Producer, Songwriter, Lyricist
Student Musicians:
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Edward (Eddy) Park - DJ @eddys_insta_
-
Quan Bian - Bass @quan.bian
-
Sean Cerizo - Keys @seancerizo
-
Jacob Singson - Drums @jacobsingson_
-
Matthew Suchman - Guitar @matthewsuchman
12:40 PM - 1:00 PM
The Red Room
939 Boylston St.
Boston Conservatory at Berklee
K-Pop Dance Performance
Students from Boston Conservatory at Berklee will showcase the K-Pop Dance performed at KCON LA 2023, supported by CJ Cultural Foundation and CJ ENM.
Yulia Maeda, Sofia Pargas, Kaylee Strange
1:10 PM - 3:00 PM
The Red Room
939 Boylston St.
The Main Guest Seminar
The Secret of K-Pop Production & A&R
The Main Speaker: Andrew Choi
Moderator: Toki Wright, Nakyung Kang
Panel: Nuel Always Cho, Michael McCall
MEET THE GUESTS
SPONSORS
The 2023 Berklee K-Pop & Beyond event is organized by the Berklee Professional Music Department and would not have been possible without the support of our interdepartmental and global partners including the Berklee Career Center, Berklee Global Enrollment Initiatives, International Student Services, Berklee Songwriting Department, and Berklee Office of Admissions. We are especially grateful to the CJ Cultural Foundation for their generous support and passion for K-Pop.
STUDENT SUPPORTERS
We would like to thank all the student clubs and student volunteers from the PM-205 K-Pop Culture and Practice course who made this possible!
Only Chen, Zach Ni, Dasom Chung, Nicole Jin, Melody Dong, Nakyung Kang, Justin Kang, Jinny Kweon, Grace Um, Matthew Suchman, Tyesha Kohli, Kaelyn Chan, Haowen Guo, Daekyung Hwang, Mackenna McLaughlin, Olga Prepis.
